Summary of Services

Focus on offerings that are key to product commercialization

  • Market assessment
  • Competitive assessment
  • Pricing analysis and forecast modeling
  • Value proposition development, positioning and messaging
  • Distribution analysis
  • Life cycle management
  • Portfolio prioritization

Utilize primary research methodologies and content development that will yield data and analysis focused on real-world approaches

  • In-depth, one-on-one interviews
  • Telephone surveys
  • Web-based survey tools
  • Focus group content

Provide rigorous data-driven analytic models that quantitatively identify stakeholder (payers, clinicians, and patients) product adoption decisions, prescribing patterns and trends

  • Pricing analysis (e.g. discrete choice analysis)
    • Dynamic Excel-based models allowing clients to test the impact of different price points by stakeholder segment and as a whole
    • Competitive gaming exercises
    • Demand curves for key product profiles
  • Dynamic forecast modeling
    • Allows clients to view impact of different assumptions and events (e.g., new treatment guidelines)
    • Various simulation analyses (e.g. uses Monte Carlo analysis with Excel add-ons such as Crystal Ball to test impact of key variables)
  • Positioning analysis
    • Rigorous process to define value proposition, customer priorities and needs
    • Ability to examine adoption decisions and product attributes specific to payers, clinicians and patients